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AI-POWERED · v2.494M pet households. Most are guessing.

Your pet's nutrition,
down to the milligram.

Optimized for hip health, coat density, and energy output.

NUTRITION BREAKDOWN

Orijen Regional Red

Champion Petfoods

97
SCORE
For: Golden Retriever, 3 yrs · 68 lbs
Protein38%
Fat18%
Fiber6%
Moisture10%
JOINT-OPTIMIZED
SUPPLEMENT STACK
Glucosamine HCl
Hip & joint support
HIGH500mg/day
Omega-3 (EPA/DHA)
Coat + inflammation
HIGH1200mg/day
Probiotic DSM 17938
Gut microbiome
MED1B CFU/day
VET SCHEDULE
Hip X-Ray Screening
Every Annual
Mar 2026
Heartworm Test
Every 6 months
Apr 2026
Dental Cleaning
Every Annual
Jun 2026
COST ANALYSIS
$187
GENERIC /mo
$94
KIBBLE /mo
$1116
SAVED /yr
WASTE IDENTIFIED:
×$34/mo: wrong joint supplement
×$28/mo: unnecessary probiotic blend
×$31/mo: premium kibble mismatch
MARKET INTELLIGENCE

The pet nutrition industry is broken by design.

Generic formulas. Misaligned supplements. Vet advice written for the average pet — not yours. The data doesn't lie.

0%
of pet owners overspend on wrong supplements
avg. $93/month wasted on mismatched products
0M
US pet households in 2025
up from 82M in 2023 — demand is surging
$0
average annual spend per pet
$65.8B in pet food alone — mostly guesswork
0%
prescription diet discontinuation
within 6 months — wrong protocol, wrong pet
AVMA GUIDELINESAAFCO STANDARDSWSAVA NUTRITIONPET MD CITATIONSCORNELL FELINE HEALTHTUFTS VETERINARYNIH PET RESEARCHASPCA PROTOCOLSAVMA GUIDELINESAAFCO STANDARDSWSAVA NUTRITIONPET MD CITATIONSCORNELL FELINE HEALTHTUFTS VETERINARYNIH PET RESEARCHASPCA PROTOCOLS
PERSONALIZATION PROOF

Generic advice vs. your exact pet.

Sample output for Max — Golden Retriever, 3 yrs, 68 lbs, mild hip dysplasia history.

✗ GENERIC ADVICEbreed average · one-size
FoodAny grain-free formula, 3 cups/day
SupplementGeneral multivitamin, 1 tab/day
Protein25–30% (breed average)
Vet VisitAnnual checkup
Cost$180–220/month
✓ KIBBLE AIMAX · 68 LBS · HIP RISK
Food
Orijen Regional Red, 2.1 cups/dayAAFCO
Supplement
Glucosamine 500mg + EPA 1200mgWSAVA
Protein
38% (Golden hip-load optimized)Cornell
Vet Visit
Hip X-ray Mar + Dental Jun 2026AVMA
Cost
$94/month · saves $1,116/yr

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INGREDIENT INTELLIGENCE

Every ingredient, sourced and scored.

Expand any row to see sourcing, bioavailability scores, and the veterinary citations backing each recommendation.

87%

Glucosamine HCl

Cartilage synthesis & joint lubrication

+
SOURCING

Crustacean shell / fermented corn

VET CITATION

AVMA Joint Health Guidelines 2024

BIOAVAILABILITY

87% absorbed

HCl form absorbs 2.3× faster than sulfate. Ideal dose: 500mg per 25 lbs body weight. Onset: 4–6 weeks. Pair with chondroitin for synergistic effect per WSAVA 2023.
93%

EPA (Omega-3)

Anti-inflammatory cascade inhibition

+
SOURCING

Wild Alaskan salmon oil

VET CITATION

Tufts Cummings Vet School, 2023

BIOAVAILABILITY

93% absorbed

EPA specifically targets COX-2 pathway inflammation. DHA supports neural function. Ratio 3:2 EPA:DHA optimal for active breeds. Refrigerate after opening — oxidation halves efficacy within 30 days.
79%

DSM 17938 Probiotic

Gut microbiome diversity & IgA production

+
SOURCING

Lactobacillus reuteri fermentation

VET CITATION

Cornell Feline Health Center, 2024

BIOAVAILABILITY

79% absorbed

Survives gastric acid at 1B CFU/dose. Reduces loose stool episodes by 61% in clinical trials. Synbiotic pairing with FOS (fructooligosaccharides) increases colonization rate to 94%.
91%

Vitamin D3 (Cholecalciferol)

Calcium absorption & immune modulation

+
SOURCING

Lanolin / UV-treated yeast

VET CITATION

AAFCO Nutrient Profiles 2025

BIOAVAILABILITY

91% absorbed

Dogs cannot synthesize D3 from sunlight efficiently. Deficiency linked to increased cancer risk in Golden Retrievers (OR 2.1, p<0.05). Upper safe limit: 3,200 IU/kg dry matter.
🔬

Kibble's ingredient database covers 2,400+ compounds across 340 breed profiles, cross-referenced with AAFCO, WSAVA, and AVMA guidelines updated quarterly.

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